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And So She Goes
And So She Goes

Episode 9 · 1 year ago

8. Marissa Mast, Sr. Director of Social Media & Brand Strategy, Arizona Coyotes

ABOUT THIS EPISODE

With a background in entertainment news, Marissa talks to Amanda about how being openminded led her to her current role with the Coyotes. They discuss how Marissa has had to adjust her social strategy for the team due to COVID-19 and how their perspective has changed. She talks about the growth of women leaders in the NHL, genuine ways to grow your personal brand, and how becoming a mom has made her more successful in her role with the Coyotes.

Conversations with real women who makesports happen, this is, and so she goes, here's your host, Amanda Borgeous, Hello. How are you thank you for tuningin it's hard to believe this is episode eight. I know that doesn't sound like alot, but time is going so fast. I feel like it was just yesterday that Idecided I was going to just start a focast and now here we are eight weekslater, bringing my vision to life. It's pretty exciting, so my guess todayunpacks a lot of good stuff. She is a great friend of mine from the hockeyworld and, quite honestly, the women I became friends with when I was workingin hockey, really inspired me and sort of kicked off. The idea for this showso to have Maurissa on is really fun. Marissa is the senior director ofsocial media and brand strategy for the Arizona coyotes. She has a backgroundin entertainment news and we talk about how having different perspectives andoutside experience brings something unique to a roll in sports. Leading asocial media team from home is not easy. So we talk about the challenges ofadjusting to cobed nineteen orders and how her brand strategy for the coyoteshas changed, to focus really on just being a good community member. Duringthis time we also reflect on my own hockey experience, which is a lot offun, and since I've been out of that world for a couple of years, I askdMarissa about the growth of women leaders in the NHL and her answer isvery encouraging. We also dive into personal branding why it's important,how to do it in a way that's authentic to you and what you're trying toaccomplish. She gives a really good advice on this, so statuned for thatMarissa also has a nine month old daughter, so he talk about how becominga mom has actually made her better at her job and why she's a better mom whenshe balances a successful career with family life. This is a good one. Guyshere is my conversation with Arizona, Coyote senior, director of social mediaand brand strategy. Marissa asked Hamarissa: How are you hi ANM doing? Well, how are you I'm good? Just you know trying to hangin there and keep pushing along, I guess, staying at home and staying inCorantine how's, the family, good yeah. I feel, like we've, been saying a lotof the same thing: Just hang in Um Hanging, relaxing staying home, stayingsane trying to keep tins drying right yey with the baby she dot like he's usbusy and we're kind of blessed that we've had such good weather in Arizonathat I think it makes it a little bit easier to just hang out in yourbackyard. Totally totally we've been um feeling the same way being inCalifornia. It's like feeling like spring and summer, and I don't mean toBrag 'cause. I know a lot of our friends and family on the East Coastare getting snow still, so I'm not going to rub it in, but Thi Sunshinehelps for sure it definitely dos. It makes it a littlebit easier to stick C, I'm just going to relax at home. So a lot's changedrecently because of this crazy pandemic. You're working from home, your crew isworking from home. What is one thing you miss the most about your job nowthat you're home? Yes, I mean, I think, like first and Forwais- probably theGames just because n you know from covering so many NL Games but like theyare an adrenaline rush and they are the best part about the job. I think nwe were about to start think a sixgame homestand. So we just kind of had all this like built up, excitement fora playoff push and hopefully making playoffs and getting to play in frontof our home crowd, and so, when that all came to a hol, you know at thebeginning. I think we all thought of be...

...like a few weeks, and now that's beenwhat six weeks I think M Youve really MISSD that and on the gameside and then also you justreally miss like the caradery of your coworkers and getting to see differentpeople and getting to go to work, and I think, like this, Kinda like Gointa,always alter and change the way we think about things, not that, like. Oh,I have to go to work tomore. I get to go to work and I get to M, have acreative job and feel like my presence is needed and there's a knee foreverything that our skill says and what we do. Yeah Nd. The collaboration haschanged too, like everyone's doing everything virtually, which is great,that we have that, but I imagine, as the person in charge of the brand ofthe team on social and digital, you are constantly talking with your team andcollaborating so howhave. You guys navigated, all of this, so we arepretty much on like I think you name it like We'e, Beus, incommation of slackand then actually Um mical has teams Wisin viusing teams for a lot of ourvideo calls. Zoom, you name it I mean we, the beauty of it is like we Kindawe're used to cover a lot of away games remo, so we ha earn in a lot of thosechannels set up, but now it's just kind of like using it to the Max. I guessyeah. Definitely so, aside from pandemic adjustments, I want to talkabout your role, specifically with the team. What would you say is the mostimportant part of your job? Oh thats important. I mean I feel like social media, and I guessKinda now more than ever is so important for Kino telling the grandstory, but I personally think the job of being the person who engages withthe fans really seriously and m kind of being that, like one on one connectionto your favorite team, your favorite brand Um, we take kind of the communityrelationside of it commutity management side of it seriously, where frereaching out with a question that we can respond to them if they want toknow when doors open or where they can fry, find a glue and Free Beer. Allthose questions we take really seriously, though kind of, is ourresponsibility to respond to them, but at the same time we to bring them inclose- and you know this just as well, but you kind of there's so many thingsthat, on the social side you see like the best ticket in the world like money,couldn't buy that view and so kind of taking bans in and showing them fbehind the curtain. What we kind of tins are Um our duty on social media yeah, that's so important. I rememberworking for the Rangers. That was that was the most important part of my joband I didn't even work technically for the social mediaside. But it really isimportant to merge that gap between the fans and the team, because you can sortof seem untouchable and then once you humanize the brand, then I think fansconnect with you more yea it actually like it's funny. You say that becauseI'm very used to always see you at masenswore garden and we would like Engup where the players like were playing soccer and playning to r too touch, andI thik that view alone is a great example of like they're showng Ots,their personalities, they're having fun they're letting lose just like anyoneelse would, and money doesn't buy that ticket. So it's like how do you showthat social and then how do you show it in a different way? Um Eighty two timesa year, so that's justlike an example. I can think of right now of a placethat you're in that you know the best ticket in the World Camp Buy Yep a nice behind the scene's view forthe fans 'cause, like you said they don't get that anywhere else yeah theydon't get to see them getting off the plane or getting on the Buz or UMgetting out in Thir vehicle like things like that that you just kind of takefor gramted. Those are the things that, like every year and like how do I showmore of this or show it in a different way? Yep. All right. I do want to getmore into your strategy with the...

...coyotes, but first I want to get intoyour background a little bit. So let's go back to the beginning. What was yourfirst job out of college, so my first job, which was still soundsurreal, was at e news and I worked onthe. I think it 's called our teamwis called new media, then, which you know Digital Social Um, and I actually my first job there. II'm credit contane sor, as I gogt it was because my weekend was TuesdayWednesday, and so it was like working Thursday through Monday shift, and itwas two to eleven so really like just not ideal hours whatsoever, Andi at youfor hockey, but Um. The beauty of that, like Ialways Tel o looking for jobs and like I swear that make the candidate pool somuch smaller and I'm sure you remember like your first ib Ou, a college likeyou just want a job you're not concerned about pay you're notconcerned about hours like you just wanted to be able to use your skill fotand get paid for it and kind of want. Your career and e news was an amazingplace to launsh my career, and I know you and I have talked aboutstorytelling and I do think, like Hollywood is like the heart of that,whether it's tough, the medium of movies or news or sports, there's justso many different stories going on there, and so I I feel like really lefto tha is where I got. I started because I learned a lot on that side. Um, andso I was there for three years and I loved it, but while I was there ees an NBC entice, so we had to coverthe sochy Olympics and I just sort of like fell in love with kind of e stortime behind sporth. I always loved sports growing up and I never reallyconsidered a job in sports. I have no idea why I always thought I would doentertainment in lifestyle news and then I figot like a taste of it, andthen I started following a lot of the different sports seems on social and Ialways was inspired by them and I always thought like. Oh, we could bebetter at social. We followed that like what this CEEM's doing or at the timethe l a kings were so good and social, and so we were always kind of hunblewhat they were doing and then M my boss. I recovering Olympics, wentto the ciotes and became the CMO there and he was like. We don't have anyoneright now doing social and I think you'd be great at it and I went out forone game and I like, Oh, I don't think I coanld do this like. I don't thinkit's for me and then I thought bout. It again en saw the opportunity- and I waslike okay, I'm going to do it for a season and now I'm on my sixseason, soit's crazy wow. I always love hearing stories likethat, because everyone in this industry and probably others too, everyone hastheir own journey and everyone has a S. I would say the similarity betweeneveryone is that, oh, I never thought about this, but here I am or oh Istarted doing this, but then I ended up doing that and it's just it's superinteresting 'cause. Sometimes it really is like. Even if you don't w know whatyou want to do next, it just happens to be the right thing at the right time. Yeh and I think O don't realize howsimilar entertainment and sports are like. I honestly think you coan go backand forth between the two throughout your career, because sports areentertainment and M, so much olike. What you've done when I have done. Ithink theyyu just go back and forth between the two. Oh absolutely they areone in the same Um. Also. The fact that you got to go to cover the Olympics inthe beginning of your career is incredible because so many peoplethat's like on their bucket list to do eventually. So I'm sure that that wasextremely special for you yeah it was and then so then I also, I think, Olympics like my sweet spot,because I do still love the...

...entertainment and lifestyle side andthen I love the sportside. Obviously, so I think like what makes my favoriteBo the Olympics is always like the story behind the story and, like Te,feel good, and so then, when I was at the Ciotis,I actually got the opportunity to spend a summer at NBC sports at theirStanford Office and Um Covario. So I could like Oleave ofabsins, I think,for like six weeks and got to go, spend that summer in Connecticut working on,like with this, like amazing, ncredible, creative team covering rea and social, which was sucha big undertaking, because there were so many new social channels and so manynew um social sponsorships. So we have like a huge responsibility, but wemanaged that also have a lot of fun and I still like I still feel like coveringHebics- is like the coolest thin I'll ever. Do Oh holthose aren't the lastones yeah honestly, I think most people working in sports would love theopportunity to cover the Olympics. The cool thing to about your story isyou're, really a testament to the fact that, as long as you have an open mind, I mean truly as Truy as tit sounds like the world. Is Your Oyster right, like Inever ever considered working in hockey. It just like fell in my lap, and I tookthe opportunity M. so, even if you want to work in sports but you're working infootball at the time or you you want to get into sports, but you've neverworked in basketball and the N B, a sounds cool like it doesn't mean thatyou can't do that. Obviously you have to put the work in and learn but M,it's cool that there are people from so many different backgrounds that end upgetting into sports and they're successful in it too yeah and I think, like a lot of timesain, especially as like females, I think you're always like. Oh Do. I knowenough about that sport to be really good at it. But the thing is like ifyou're good at storytelling and you're good at your job and you're good atmarketing, you will succeet no matter what you're covering and you spend alot of time. I mean spend one week at Ofkyo, emin you're, covering three tofour games, so you get good at it quickly and I think you like shouldn'tbe scared or Worri that, like Oh, like baseball's, never man, my thing orfootball's, never rin my thing because it quickly can become your thing, onethousand percent. That was me when I got hired for the New York Rangers. Iknew maybe two things about hockey literally and I was scared to deaththat the fans would just eat me alive like who's this girl from Florida. Ithink she is working for our team that we love so much and trutfully whenyou're, like you, said around the team you're at Games you'R at practices, youpick up Y, you know you've got ta study and and Research as well. But, like youpick up abtle Indgo, you figure everything out pretty quickly, so youreally can't. If I can do it, anyone can do it. That's exactly how I feel Ian I came from enail. It was like there were some days where I was like. Oh mygosh like I was liteally covering the golden gloves. The INOTHE goand now I'mexpected to figure out like what ofl side says, but I also think the game action whileit Lok a huge part of the Pie. It is only part of the pie and so much ofwhat people love via social or videos. It really is getting thothe plans orthe players on another level and showing different sides them and thelifestyle part to the entertainment part to it. So I do think guest likeknowledge of the game's, important and learning it and putting your newdiligence and M will pay off. But there is another side too: that's reallyimportant. I most likely feel more comfortable in absolutely and that actually sagwaysperfectly into my next question. You are a social media and brand expert,which I guess kind of sounds simple, because everyone knows what socialmedia is, but there's so much content out there thereare so many differentplatforms. How do you come up with a strategy to get the coyotes to standout...

...yeah, so we at the end ar like everyyear and kind of like going into the new season. We break down wich platformand we kind o take a look at like who's following us. The was performing wellthere and the amazing thing is: is that, like not everything performs equally solike a photo of the guy out in the community might not perform that wellincwitter, but over it Xis unface, but because that's where a lot of our airsonhe following is so it's just kind of interesting to see at the end of at theend of every year, what performs, wear and also like emerging trens, O thats,a big part so tiktop, for example, at Laamer like is I somewhere? We want toplay and can we win there, and so I would say a big part of what we do isbreak down the channels and then also take logot o band with as a team. Ithink one of the hardest parts about Soshal is, you always feel like youcould be doing more and you're always constantly, comparing yourself to other brands or other teams,and you can always go to that at night and e, like Oh CNDF, coverd us in adifferent way by the eme of the day. It's not really about just your socialnumbers, it's about your fans, so if they love a peace or they can't getenough of T it. I mean we've been sharing photos from the palace, like apit from the past signment that we honestly thought t was like a filler.While we were like waiting for games to come back and our fanso loved it. Sothere's definitely Anostalgia to being a sports man which makes sense now thatwe talk about it all loud but M. I think youras kind of always trying tofind ways to keep your fans entertain and engage and really give them whatthey want like th. That's what we do our job for is for the fans well andyou're really being tested now, because I'm sure you had a content strategy forthe last few weeks this month towards the end of the season and obviouslythat's completely gone out the window, every team, not just you, has had toadjust and figure out. Okay. What do we do now that players are home they'rehaving to work out at home with their kids, which I love, seeing all thephotos and the videos of all of that? How have you guys been able to kind of just do a one,eighty and just think on the fly and yeah so thats exaculating the game likethinking on the fly like even like Ou writer was like? Oh, I'm sorry, I din'tthink if new heads up on what's coming and I'm like don't apologize at alllike not only in the workplace around the fly, but I'm trying to hear mindthat, like all all of us are, you know doing things, whey've never done beforewhether it's Homefen you'r kid or Um, just sening more time at home, withyour husband things like that that everyone's adjusting and I think alongof our strategy, has bel a fly, but it still goes back to like ourmangoles ofentertaining oir fans and engaging air fans and informing air bans and SOEwe've taken really seriously is just being a good community member right now,so not even really worrying about asthetics or what's going to get alarge engagement as much as it's like hey. How do we make Arizola betterplace? How do we make vill m like they have a place to come if they need help,or how do we give back, and so we've kind of really taken on a communityapproach over the last six weeks and, like that's, always been a big part ofour brand, and I think you know as well as anyone that like pockyplayers arethe best and they generally do care aboutheir, community and giving back,and that has been like our number one priority and like even like our pinch.weat right now is about Um weighs the hell and ways we can support you,whether it's like your mental help or something as simple as a Um coloringpeace for your kids at home, like that's really what we're takin on isbeing more like a media entity, er a lifestyle andigean helping out. I love that because not only do yougenuinely care about your community, but also you really want fans and evenothers, to look back during this time and look back at the coyotes and belike wow look what they did, look how they took advantage of an awfulsituation. They really made the most of...

...it and they made the community cometogether and fan really enjoyed that, despite you know the current state ofthe world. So that's that's really important. You brought up somethingthat I have direct experience with that I don't know if fans really realizewhen you have these ideas for content, especially onsocial. Obviously you needthe players to participate and not every player is willing to do somethingsilly or say what you want them to say or whatever. So I feel like from what Isee at least your players are typically pretty uppretty much up for anything right. Yeahi think we are very fortunate inthe Group of Ives that we have they're just great people in greatpersonalities and I think, like they don't take themselves too seriously,and they know how to have fun, which is awesome, and I think, likecolgulars, are always like better in groups. So we've done a lot of a lot ofour great content is with Mozile people around the locker room, and things likethat. I, like Um singling them out and doing one on one. So I think that'sreally helped us and Um. We also, I think it comes down to your like yourleaders in the lock room and our Captain Alan Lais, and I just beenreally good about that stuff and whether he notices it or not, but notas on the ice B like the way he treats media the way he always says yes, onsocial, like the younger guys, are watching that, and I definitely don'ttake that for granted. That he's been so gracious with his time and thenhopefully the othergo will follow soon um for those listening, I used to jokewith Marissa, because she's still antironta from me. When I workedfomthriter, he is one of my favorite all time favorite just humans, not evenhockey, players he's just hilarious and I just er as Aba, Ote g, so great butyeah. He ' s, he's just always happy, which is a glar Ressun to be around andhe'll just always say hi to you and make you feel comfortable and his wifeis Awso. We love her and they actually just had another baby and, like o nforrantas exciting. I love that, for them, that'salso crazy. T V definitely wore you and I have definitely overlapped on likesome athletes for sure yeah. Definitely it's it's on T it's a small world.Obviously everyone knows how many teams are in the NHL, but still like it endsup being almost like a cycle, sometimes of like. Oh, I used to work with him onthis team and that team, and you know it's it's. It makes it fun and thenalso it's easy to go to someone else and be like. Oh, you used to work withhim. What are they like an I go? Will he do this goofy thing or not? So it'sfun IAMITION for you. Have you notice the difference between like nlnbanfl,you noteeis between the athletes that you're interviewing, Oh yeah, definitely M, and even even before going to the Rangers, Iprimarily worked in football. I did a little bit of Um soccer sideline and UmCollege football, but I was mostly in the N fl and you definitely have s big personalitiesin an N, F L Locker Room in a different way, but I don't even know it's so hard toexplain why hockey players are easier, slash better to work with,because you know sometimes you still have the egos that you've got to dealwith, but then other times you don't at all. So it's always an interestinggroup Um, because you have a lot more UM foreign players than with other Umproleagues. So I don't know, I don't know what thesecret sauce is. But hockey players are just so fun to work with they're sogreat they really are and, like I ee, likethey just make our jobs easier M. I definitely see what you're saying aboutlike the big personallies in l 'cause.

I look at some of the aniteltemes orsdrink so well, I'm TEC, TAK and I'm like II, see tire to so. I Nealy see that but you're right,I think they don't bring the Gegos, and I don't know if iecause soy of them areCanadian and Arofrom Canadais, so nice, but yeah, maybe the on check to the door and we're notmy lucky. So it's obviously not a secret thatMarisa and I met working in hockey. In fact, I think I'm pretty sure. Lookingback, you were one of my first friends in hockey when I worked for the Rangersand it it's cool to see how many women do work in hockey. You've stayed in thesport. I have left what sort of trends have you seen in the sport over theyears in regards to women in leadership positions? Oh Gosh, it's been awesome. Actually weat club business meetings a year ago. No, it was two years ago. It was thefirst one in Vegas we counted and it was like just over fifty percent ofteam social was female, which is awesome and Ithi. That number mighthave gone up. The'll have a check but M. I think that's amazing and I thinkSocial Stau like a really creative place for women and for like fourreally great careers I mean, and yet the penguins has been there forever andI think she's now either like a senior director or she'll, be a leepy one day. So I think you've just seen like a lotof women who and like you said like when you started, it's like a Lontl doreach out to you in the NL who like want to help you or happy to like sharethe way that they do things like. We actually got the way we do our contentweating at the kyotes. I actually had rished out to Andy when I first startedand was like how di you is put together, your content, ideas- and she said. Oh,we get our PR or marketing ar social in one room on Mondays and we talk aboutand Cgeher a plan for the week, and so we kind of mic that also Heidi who's Tecmonicala Han, likea huge influence. I think just kind of seeing someone in that position andsobtainable helps so many girls and I think Wera Unique Position: Yeur twentynine, I'm thirty, where we for so long we're like looking up likeokay who's,the exact that we coul be like or the reporter that you can be like and nowwe're this position where it's like. Who can I look back and like help themp like? How do I now I'm in a position where how I help in terns or how I helpcoronators, take the next step or ask for the raise or ask for movingexpenses whatever it may be. I think we're kind of in a uniqueposition where now we can help others and yes, we still have aspirations andgoals, and it's graid to have our own role models, but it's also. I take itreally seriously to also like be a rol model and career or take time forpeople, and it's so eas SA. You don't have time, but it's always like sorewarding and such a cool part at the Gomo when you do get to help people anddo you to see like females in the industry succeed. It's such a cool feeling wheneverything comes full circle, because when you think back to when you werefirst starting, it's like you said before you would do anything for just ajob. You know like you just want to get your career started. You just Wanttajust put the work in and go and you have these goals, and I don't know atleast for me. I just remember I used to be the one reaching out to people and-and I really took everyone's advice so seriously. I never would ask for advice.Enjne then just be like Okawhatever I'll. Do my own thing like. I alwaysreally listen when people M had advice for me, and so it's a really coolfeeling. It also makes feel a little bit old once you reach a point whereyou're like wow, I can help people and people actually want my help. It's Um,it's a really special place to be in. I think yeah exactly, and so I do think that,like that's, been a really cool trend in the NHL, is that there's a lot morefemales working in it and I think...

...that's like in ways you've seen that'swhy it's gotten more creative, I'm social onbroadcast. I think you're justseeing different layyers to the game that not nicesarly ever ine SA, and Istill think, there's so much of the gun. Itell that, like misunderstood anAmerica Andso manpel that, like haven't really caught onto how incredible it isespecially a live game. I think there's nothing like it and I think we allthink our job really is seriously to try to make that better. Every day spread. The good word hockey is fun andForman back into hockey. Thinyore e WelovItecurvin Florida, and then, when you saylike, I mean especially coveringgame with the garden. I can'teven imagine that that was like your homebase. Wouldn't you say it felt like an amazing atmosphere, totally I'm sospoiled because for my first real immersive hockey experience to becovering an original six team traveling with them, like you said having homegames, be at the garden like come on. That's like not even real life, I willsay I grew up a casual, lightning fan and then m. That grew obviously becausethey've been doing pretty well Um, but working for the Rangers was it's actually it's funny, because Ithink- and this is just a theory- I haven't even talked to my former boss-about this. I think part of the reason why I got that job is because a lot ofpeople in New York are so Googo Gaga over the rangers and the players. Icame from Florida, not knowing anyone. So when I got there, I wasn't that way.I didn't even know who these guys were. So I was just talking to like regular,Jo Schmos for all I knew I wasn't like you know like I wasn't. I didn't growup, idolizing them and that actually really helped me, because I had thisoutsider perspective where, like yeah, I thought they were cool 'cause. Theywere great at their jobs and, like I got to know them on a personal level,but I wasn't like a diehard fan them, so it actually helped me, but it didn'ttake away um the novelty of everything I just said: Um. I definitely loved mytime there and now you're making me want to go back and talk yea S. I busoinactul Yousaid there thatactually what my boss said to me 'cause. I I'm not sure I know the game wellenough and he's like. I just need you to entertain fans and like I need youto like grow the game and make like bring more pool underdea this umbrella,and I like Oh, I can do that and it's funny you talk about, have a lightingban 'cause I like they have some of the best marketing in the League. They've just done an incredible jobthat even when we were in Tampa for all sorr Vuntel, they really rallied thatcity and made city in Florida, a honkey city totally, especially because the bucksweren't doing well the raise, haven't, done well and forever and really like.If you live in Tampa, you are a lightning fan and you just figure outhow to love hockey, because you probably didn't know it before. Youbecame a lightning fan so and there are a lot of New Yorkers that end up movingdown there to retire. And so I remember when I used to visit for Rangers andLightning Games, there'd be a lot of people that were from New York and sothat that was fun too. Okayi want a transition into personal brands becausethey really are just as important as brands for businesses, but y. You haveto formulate things a little differently I would say, and I'm in themiddle of sort of evolving my own personal brandsons, I'm in between jobsright now. So what sort of advice do you have forpeople that either want to start formulating their own brand or maybechange it completely and t y? They want to do it the right way, but they don'treally know what they're doing O it was a agood question. Okay, ithink personalbranding is hard work because you...

...either feel like you're, not doing itor you feel like you're bragging, which Atleas that's. How I feel like as yeahbasily gointo share like the shining moments of your career or your job oryour day, and it's really a struggle. I think to goat players, all Ou ther andlike share an update on in din or share someone your crowd of on Chwitter, andit can be awkward, but I do think it's so important and a reason that I alwaysmake myself be good about. This is because I actually was reached outencwitter Um fore covering Rio for working with N BCS sporets Forreo. Theyactually reached out Tomeanchwitter, and so ever since that moment, I'vealways been like. I don't care how awkward it is or if you feel bashfulabout it like you have to share some updates and you have to have a presence,I'm social, especially 'cause. I work in social media, so it's like, I dofeel like it's really important and I think Um, one of my biggest Tese othebis onpersonal branding, don't take yourself too seriously, likedon't overthink it don't. Second in trouble like check your work. I thinkin so many ways like people just like just aweall love authentic brands.People just want to hear authentic updates from people and the good thebad. I mean l not going to share the ugly, that's okay, but people want tobe on the Jurey with you and I think a big part about personal branding isjust kind of sharing the eyes and lows and Youve Cen, a really good job aboutthat Amandeli. Just being likelist, and like I, my company Mecause we got laidoff like here is the update and here's where I'm at, like thanks for beingchampion in my career and bowling, and I can' no Takeyo by Y Rigo next andlike that is part of your journey and actually like M. I heard CODA Ma todayshow talking once and she was like. You have all like seen yet like thisplatform of where I am now like. If you ways look back to where I was at thirtyor when I was a thirty five, it looked nothing like this, and so I do thinkit' so important to kind of realize, like we're all on a roller coaster andthere's high and there's lows but m. your personal brand can really bringalong for the entire journey, and so I think consistency is key and just kind ofhaving updates and also kind of recognizing like what well do relate toyou on so like. If people were following you 'cause, they were hockeyfans or, if theyere following you 'cause, they want to be a woman. Afemale broadcaster like those are all real reasons to realizine. Okay. Thisis what phell really like to see and sharing more of that and like I, Ioddly like have Adso who'll, be like Sher Georgeas, my Daughteri S, ninemonths, but I've had soing who be like Sharemore opings about Georgia, and Ithink Soo Yoill for me personally love seeing a woman who loves her job andworks like really unconventional hours, but also spends a lot of time with mydaughter and that'smsill my priority, and so it's been interesting because Ithink esaid Jorsic frands, involving I think everyone's brand is alwaysivolving, whether you notice it or not, and just kindof like learning likeOlikepeople Ou, want to see more of this, or I do have some kind ofexpertise to share on this and Lik. You do man, wonder how I share. U TaPartsei like how I went from being a team reporter traveling, with a team toworking in a studio to covering Bia rchal to college foobal to March madess,like how do I share like my own journey wowl, so much to impack here, m GriNeel a lot about this dirring, the pause 'cause, I belike, I'm posting alot more jus because I have time hike team updates. No, so I do thinkpersonal brandin is so important. It is- and I love so much of what you justsaid. One of the things that stood out to me was really just about being realand that's so important to me, because this is not news but so M. I meanthere's so much fake stuff, especially on Instrigram, and I I cannot standthat and especially being in an...

...industry where you're pretty public,whether you're on TV on the radio M You'r a professional athlete likethat's, not all of who you are number one number two just because you do thatdoesn't mean you're perfect and I just want people to meet me in real life. Ifthey follow me on any social platform and be like oh she's, the same personthat we follow, I don't I would hate for someone to meet me and be like. Ohmy gosh. I did not expect her to be that way. Her instigram makes her seemlike x, Az whatever like. I want to be the same online that I am in person andUm. That's something. That's always been important to me and you're right. Everyone's brain isalways evolving, no matter what, because you know, we go through lifechanges all the time, and I love that you brought up your daughter because Ieventually was going to get there. We've just been busy talking aboutother things, but I think that's an important part ofanyone's journey, whether it's getting engaged getting married having a baby,whether you are the dad or the mom. In that scenario, when people follow you,usually they they like to pay attention to what you're doing in your life. Sothen, when a big life change happens, they want to see more of it. It's justlike when you like, want to see more, like celebrity baby photos 'cause, youlike Wan, to know what the baby looks like, because you've been following soand so for so long or whatever. So I do love that you get to OA. So much ofGeorgia and you've been doing intern, chronicles thrwics, the cutest thing Ijust Lo. What do you think about it? Like you,follow a lot of your favorite people and, like you, want to see likethe'rlike what Dore They like outside their job and so somany time like, Ialways saw the personal brand its like. Oh, I work for the caotes like that. Mybrand mass my resume, but really there's so much more to me and mypersonal brand and before the kiotes, and you know if one day after butthey're in a lot more to you than just what your job title is and yourpersonal brand. I think for so long. I confused that, and I thought mypersonal brand was just my job title, but its actually a lot more. Like youknow of your creativity, are you known for building really strong teams Yknowtere ing, so t o want to work for? Are you known for helping, Inter, likethere's so much more to your brand than what you're thinking of it? As Am I pan?No, I love that you're, your spot on Um I've. I've had a few new moms on theshow, and I'm always fascinated by how you all manage to work full time insports in a very fast paced, stressful environment. I know it's not as fastpaced these days at home, but you know you still pump and you see them and youtry to get enough sleep and you just have to hang out with your new baby.How long did it take to adjust to all of that Gosh? It's so hard 'cause like nowlke.Once you get past a like a really really really hard newborn hart. It'salmost like you forget because, like your mind, tells you to forget abouthow hard it was so they w'll do it again. I would Indo it and I was like Iwer nglike what Ar you going O. Do if you're a baby like? Are you in Ta Work? Areyou no different job, there's no way fomstil ork in hockey, like I go tofish to football, where there's lest games like you know, you hear it all,and my answer always was like. I have no idea until I do it like. I have noidea until I have both the baby and my job to really understand and for me Iquickly realize that. Well, I love being home and loving with my family. Ialso love working and I feel Li. I've worked really hard to build my skillsat and m get to where I am in my career, and I didn't want to just abandon thator abandon it for five years and then try and come back. I get along of joyout of my job and Um for me, like the best I thingk, I'm a better mom beingable to do both and grantedly. Do I work the same amount of hours? No, anddo I like pause from like five to seven to just Ogathan my family? Yes, usually,and then I thifinished work at night,...

...but you just ind. I think when you lovewhat you do like, you can find ways to block up your day and do both and halfon a bow with both, and I think I'm better at both of Hem because of it,like, I think, I'm a better mom, because I come home and I've been awayfrom her and no I'm so excited s by my evening with her and my weekends, likeboth my husband and I are so excited son their whole weekend family of threewith our daughter and then also at my job. I feel like you want to like make more money nowthat you're providing for a bank for a baby. You also like want to stand upfor yourself now that you're raising a daughter and want her to learn to standup for herself and also like when it comes to marketing. I think about, Ithink differently. Now marketing like okay, like what would I want to spendmy families, entertainment dollars on like how I make us more of a familyatmosphere. So in so many ways without realizing it, it changes you both wayslike I personally think I'm better, both because of the balance wow. Youknow that make to that much sense, but for some reason I've never heard ofthat before. But it's it's so true Um when you have different perspective,whether it's traveling to a new country or getting married or um having a babylike all of these new experiences change your point of view on yourcareer and it's awesome that you've a found, a balance which I don't imaginethat to be easy at all, but you've also found a way to make youbetter at your job, and I just think that that's amazing and don't worryabout Georgia having a role model to look up to, because you are doing anamazing amazing job. So you have nothing to worry about. I and I do feel like they're, so I lovehom any strong females. There are in sports and then I ell that I can belike Oa follow her or look at her. Like honestly, is s like such a reallyempowering time? I think for females in the sports industry. Definitely I can'twait till she's old enough to put some skates on. That's going to be fun. We always fot like do you thinking ehockey. Mom is like the BASTMA. The best nondoin if there's oting is likerinside is not hotout reallyor like the worst at so expensive. We don't know yeah, that's true, it's funny because,as I mentioned growing up in Florida, I always just imagined, like oh one dayI'll be a soccer mom or a baseball mom or like whatever, and then once I mstarted working for the Rangers and I would help out with summer camps, I'mlike. Oh, I definitely wan to be a hockey mom, but it's funny like you,never even think about it until you're around it and you see kids doing it,and obviously so many kids like when they're growing up playing hockey. Theyjust want to be an NHL player and there are girls that a lot of girls that playas well. So yes, it's O amazingthe way the game isgrown. Absolutely so I love it. You mentioned that you want Georgia tofollow certain women in Sports. So before we let you go, can you leave uswith a woman in sports who inspires you? Maybe it with someone early on yourcareer who helped you out? Maybe it's somewhat now an executive literallyanyone who has inspired you, Oh gosh, I mean I feel like the onethat I that is Li. Most inspiring right now is who I mentioned earlier, who ishidy growning with the Mo of the Niell, but I just feel like she's got a reallyinteresting bace. Actually, you should have her on t the hot cast, because shewould be really interesting and she tach facte as she spends like Ach. Shegoes back and forth between the bay area and New York and her background isjust so cool like she spent time of Pandora and like a very entertainmentlike based background, and then I would love to know, I 'm assuming maybe ThaIsall recurt it her 'cause, just 'cause of es itle but and now she's doing likesuch great work for the on Chel. With...

...this, like female entertainment,background, whos kind of bringing that those skills to aone hundred year old,league and kind of just changing the game and making social a priority andmaking showin players' personalities a priority, and so I think she's just areally inspiring for me to see, but why the female role is so necessary ingrowing the game and growing the revenue and really taking Mane ild othe next level Yep. Absolutely I forget who said this to me, but Um. The onething that sticks with me is: If you can see it, then you can be it and it'sso true, because whether you're nine years old and you look up to her andyou're like Oh, I can do that or us now and you look at her and you're like wow,okay yeah. I can do that. SO THAT'S AMAZING! I'm I'm really glad that you myou picked her. Thank you so much Marissa! This was amazing. I reallyenjoyed getting to catch up with you. You Make Me Miss Hockey. So now I'mgoing to Gowatch reruns try to find those. I do hope that hockey comes backsoon, that you can go back to your originally scheduled programming, eventhough the timing is superwonky now, but Um keep up the great work. Okay, IAthinksmuch TN that I cant Wa, see where you end up next wetin Brio did I say I miss hockey. I really doit's funny how, when you're in the thick of something you sometimes forgetto just look up and realize the significance of where you are. In thatmoment, I had so many pinchmy moments when I was traveling with an NHL team,and I definitely appreciated it when I was there, but now that I've been outof it for a couple of years, I do miss it. It probably doesn't help that I'mnot working right now, because that exaggerates all of those feelings, butthose are memories that I will cherish forever. Anyway. I hope you are payingattention to Marissa when she was talking about personal branding. Heradvice to not take yourself too seriously and to just be yourself, isso important, doesn't matter what you do for a living or where you are inlife. I think her message is so evergreen and it really can be used byanyone. Everyone has a story and if you feel compelled to share it with theworld, be authentic, there's enough bag content out there. No more of thatplease. I hope you enjoyed this episode and learned a little bit more aboutwhat it takes to create a brand strategy and be the main voice of aprofessional hockey team. You can follow Marissa antwitter at Marissa,underscore mast, and if you like this episode and want more just like it,please subscribe, so you don't miss out on upcoming episodes and if you wouldbe so kind, please rate and review. I just really want to know: What'sgitting home for you and potentially what you want more. This is a passionproject for me, so your feedback is very important. Thanks for listening.

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